Terms & Conditions

Clear terms for working with SEO energy

These terms explain how our web design, SEO, hosting, maintenance, digital products, and email services are provided and what you can expect when working with us.

Last updated: 15 August 2026

These Terms & Conditions (“Terms”) govern the use of seoenergy.com and the services, hosting, maintenance, digital products, and other resources provided by Neva creative, Belgrade, Serbia (“SEO energy”, “we”, “us”, or “our”).

These Terms contain:

General Terms
Web Design & Development Terms
SEO Terms
Hosting & Maintenance Terms
Digital Products Terms
Email Marketing Terms

Only the sections relevant to the products or services you purchase or use apply to your relationship with us.

By accepting a proposal or quotation, paying an invoice or advance payment, instructing us to begin work, or purchasing a product or service, you agree to the applicable provisions of these Terms.

For the purposes of these Terms, a Commercial Client is an individual or organization obtaining our services primarily for a business, professional, commercial, or income-generating activity, whether or not that activity is carried out through a formally registered business or legal entity.

Where a client qualifies as a consumer under applicable law, any mandatory consumer rights that cannot legally be excluded or limited remain unaffected.

1. General Terms

Project-specific agreements

The specific scope, deliverables, price, payment schedule, timeline, responsibilities, and other conditions of a project may be set out in a proposal, quotation, invoice, email, message, project platform, or other written communication.

Where project-specific terms differ from these general Terms, the specifically agreed terms take precedence for that project.

Information, packages, examples, estimates, or prices displayed on seoenergy.com do not by themselves create an obligation to provide a particular service until the project has been accepted.

Scope of work

Our responsibility is limited to the work reasonably included in the agreed project scope.

Anything that was not included in the original brief, proposal, or subsequently agreed scope may be considered additional work.

Additional work estimated by us to require less than 5 hours may normally be charged at our applicable hourly rate.

Larger additions, significant changes in direction, or additional work estimated at 5 hours or more may require a separate quotation.

We will normally inform the client before undertaking substantial additional paid work.

Client responsibilities

The client is responsible for providing the information, materials, access, credentials, content, approvals, and feedback reasonably required to complete the agreed work.

The client is responsible for reviewing and approving final deliverables before publication, launch, migration, distribution, or other final use.

Unless specifically included in our agreed scope, the client remains responsible for checking:

factual accuracy;
prices and commercial offers;
legal and regulatory requirements;
copyright and trademark matters;
privacy and data-protection requirements;
accessibility requirements;
industry-specific rules;
claims made about products or services; and
suitability of the final content for its intended purpose.

Communication and client delays

Where a proposal specifies a deadline for providing materials, we may delay the start of work until the required materials have been received.

Questions requiring a client decision or approval should normally be answered within 3 business days.

If we do not receive a response within 3 business days, the project timeline may be moved and any previously estimated delivery date may no longer apply.

If the client does not respond for 5 consecutive business days, the project may be considered abandoned for scheduling purposes unless otherwise agreed.

An abandoned project loses its reserved production slot.

Resuming such a project may:

require an additional fee;
involve paid work at our current hourly rate;
require a revised quotation;
require reassessment of the original scope; and/or
require the client to wait until new production time becomes available.

Existing payment obligations are not cancelled because a project becomes inactive or abandoned.

For these Terms, business days generally mean Monday to Friday, excluding public holidays observed by SEO energy in Serbia.

Project timelines

Unless a specific deadline has expressly been agreed in writing as a fixed deadline, all timelines and completion dates are good-faith estimates provided on a best-effort basis.

They are not guarantees.

Projects may be affected by client delays, unexpected technical complexity, third-party services, software changes, illness, workload, infrastructure problems, or other circumstances.

If completion by a particular date is essential, the client must state this before the project is accepted.

Where a strict deadline is agreed, additional contingency time may be included to account for unforeseen circumstances.

A client delay in providing information, materials, feedback, approvals, access, or payments may result in a corresponding or greater extension of the project timeline.

Payments

An advance payment is required before work begins unless otherwise agreed.

The advance reserves production time and confirms the client’s intention to proceed.

Where a project is paid in instalments and no different schedule has been agreed:

the first payment is due before work begins;
the second payment is generally due approximately 30 days later; and
the final payment is due before final handover or completion.

For web design projects, final handover may include migration, transfer, or publication of the completed website.

For SEO projects, it may include delivery of the final report, strategy, audit, files, or other final deliverables.

We may withhold final migration, transfer, licences, reports, files, or other final deliverables until all amounts due have been paid.

Unless otherwise agreed, the payment period begins on the first business day after an invoice is issued.

If payment has not been received within 14 calendar days from the beginning of that payment period, we may pause the project until payment is received.

A paused project may lose its reserved position in our schedule and may need to be returned to the production queue after payment.

Different payment and suspension terms apply to hosting as described in the Hosting & Maintenance Terms.

Cancellation and refunds for services

For Commercial Clients, advance payments reserve production capacity and are non-refundable once work has begun.

Unless otherwise agreed, an advance is also non-refundable if the client cancels the project less than 14 days before its scheduled start date, even if active production has not yet begun.

This reflects production time that has been reserved and may no longer reasonably be sold to another client.

Projects cancelled more than 14 days before their scheduled start and before work has begun may be considered individually unless a specific cancellation policy was agreed for that project.

Work already performed, third-party expenses, purchased resources, reserved time, and completed deliverables may affect any refund otherwise offered.

Mandatory rights available to Consumers under applicable law remain unaffected.

Client-provided materials

The client is responsible for materials supplied for use in a project, including:

text;
photographs;
graphics;
logos;
trademarks;
fonts;
videos;
music;
documents;
data;
software; and
other assets.

The client is responsible for ensuring that they have the appropriate right or permission to use materials they provide.

We do not accept responsibility for copyright, trademark, licensing, privacy, or similar claims arising from materials supplied by the client.

Materials sourced by SEO energy

Where sourcing visual or other materials forms part of our work, we may use stock libraries, free or commercially licensed resources, artificial intelligence tools, free fonts, and other third-party sources.

We make reasonable efforts to use such resources appropriately.

However, this does not constitute a formal intellectual-property clearance or legal opinion, and we do not guarantee that any third-party resource will be free from every possible intellectual-property claim or future change in licensing terms.

If the client requires detailed verification and documentation of licences or usage rights for images, fonts, graphics, software, or other resources, this must be specifically requested and agreed as part of the project.

Third-party software and licences

Projects may rely on software, plugins, themes, fonts, APIs, stock assets, libraries, platforms, or other materials owned by third parties.

These remain subject to the licences and terms of their respective owners.

Where a website benefits from a premium licence provided under our own developer, agency, hosting, or maintenance account, that licence is not transferred to the client unless explicitly agreed.

Where permitted by the provider’s terms, the client may benefit from such a licence while the relevant hosting or maintenance relationship with SEO energy continues.

If that relationship ends, the client may need to purchase their own licence to continue receiving updates, support, functionality, or other benefits from the relevant provider.

We cannot guarantee that third-party software or services will remain available, supported, compatible, or offered under the same prices or licensing conditions.

Ownership of completed work

Unless otherwise agreed, rights in custom work created specifically by us for the client transfer only after full payment of all amounts due for the relevant project.

This does not transfer ownership of:

third-party software;
open-source software;
plugins or themes;
fonts;
stock resources;
APIs;
libraries;
third-party licences;
tools used to create the work;
our pre-existing code;
reusable components;
internal systems;
methodologies;
processes; or
know-how.

These remain subject to their respective ownership and licensing arrangements.

Portfolio and case studies

Unless otherwise agreed in writing or restricted by a confidentiality obligation, we may display completed and publicly available client work as examples of our services.

This may include:

portfolio entries;
case studies;
screenshots;
links;
project descriptions;
publicly available results;
proposals;
presentations;
social media; and
professional profiles.

We will not intentionally disclose confidential client information merely for the purpose of creating portfolio or marketing material.

Confidential information

We will take reasonable care with non-public information provided to us for the purpose of completing a project.

If a project requires specific confidentiality obligations, an NDA, or restrictions beyond normal professional confidentiality, these should be agreed separately in writing.

Third-party services

Our work may depend on third-party providers such as:

hosting companies;
domain registrars;
DNS and CDN providers;
payment processors;
content management systems;
software providers;
APIs;
analytics services;
email platforms;
search engines;
social networks;
artificial intelligence services; and
other technology providers.

We do not control these services and cannot guarantee their availability, compatibility, security, policies, pricing, functionality, or future operation.

We are not responsible for failures, outages, platform changes, account restrictions, discontinued functionality, price changes, security incidents, or other problems caused by third-party providers outside our reasonable control.

Legal and regulatory compliance

Unless expressly included in the agreed scope, our services do not constitute legal advice or a legal compliance audit.

The client remains responsible for determining which legal requirements apply to their business, website, products, services, or industry.

This may include requirements involving:

privacy and data protection;
cookies and tracking;
accessibility;
consumer protection;
ecommerce;
advertising;
copyright and trademarks;
professional regulations;
industry-specific disclosures; and
legal policies, terms, notices, or disclaimers.

We may provide technical implementation or practical suggestions relating to such matters, but the client should consult an appropriately qualified legal professional where legal compliance is important.

Limitation of liability

To the maximum extent permitted by applicable law, SEO energy and Neva creative are not responsible for indirect, incidental, consequential, special, or similar business losses arising from our services, website, or deliverables.

This includes, where legally permitted, loss of:

profit;
revenue;
sales;
business opportunities;
traffic;
search rankings;
leads;
conversions;
data;
reputation; or
anticipated savings.

We are not responsible for loss or damage caused primarily by circumstances outside our reasonable control, including third-party outages, infrastructure failures, client actions, actions of another contractor, cyberattacks, platform changes, software vulnerabilities, or force majeure events.

Nothing in these Terms excludes or limits liability where such limitation is prohibited by applicable law.

Where liability cannot legally be excluded, our aggregate liability relating to a particular project or service will, to the extent legally permitted, not exceed the amount actually paid to us for the specific project or service giving rise to the claim.

This limitation is a maximum potential liability and does not constitute an acknowledgement that compensation is payable.

External links and affiliate relationships

seoenergy.com may contain links to third-party websites, products, tools, or services.

We are not responsible for their content, security, availability, policies, terms, or actions.

Some links may be affiliate links. Where applicable, we may receive a commission or other benefit if a purchase is made through such a link, normally at no additional cost to the purchaser.

Additional affiliate disclosures may be provided alongside relevant content.

Privacy

Our processing of personal information is described in our Privacy Policy.

Our use of cookies and similar technologies is described in our Cookie Policy.

2. Web Design & Development Terms

The following additional terms apply to web design, website development, landing pages, ecommerce websites, website redesigns, website migrations, and similar development work.

Revisions

Unless the project agreement states otherwise, a web design or development project includes a 7-day revision period.

During that period, the client may request an unlimited number of minor changes.

A minor change generally means a change that we reasonably estimate can be completed in approximately 10 minutes or less.

Included revisions must remain in line with the original brief, design direction, functionality, and agreed project scope.

A larger change cannot be artificially divided into multiple smaller requests in order to qualify as a series of minor revisions.

Changes involving a new design direction, substantially different layout, additional functionality, new sections, restructuring, or other work outside the original brief may be considered additional work even if requested during the revision period.

The revision period normally begins when a substantially complete version is presented to the client for final review unless another arrangement was agreed.

Technical correction period

Unless otherwise stated, clients should report technical problems attributable to our delivered work within 14 days after final delivery, launch, or migration, as applicable.

During this period, we will correct without additional charge technical defects that are reasonably attributable to our work and that prevent agreed functionality from operating substantially as intended.

This does not include:

new functionality;
changes in preference;
requests outside the original scope;
software or platform changes after delivery;
third-party failures;
hosting problems outside our responsibility;
security incidents outside our reasonable control; or
problems caused by changes made by the client or another party.

After the 14-day period, we may choose at our discretion to correct minor problems without charge, but ongoing free support is not included unless specifically agreed.

Nothing in this section limits mandatory rights that cannot legally be excluded.

Changes made by the client or third parties

If the client, another developer, agency, hosting provider, administrator, employee, contractor, automated service, or other third party changes the website or its configuration, we cannot guarantee that our previously delivered work will continue to operate as originally delivered.

This includes changes to:

code;
plugins;
themes;
content;
databases;
URLs;
redirects;
DNS;
hosting;
server configuration;
APIs;
analytics;
integrations;
security settings; or
other technical components.

Where a problem is caused by such a change, investigation, repair, or restoration is considered additional paid work.

Depending on its estimated size, the work may be charged at our hourly rate or quoted as a separate project.

Ongoing website care

Modern websites are active software systems rather than permanently finished static products.

Platforms such as WordPress, along with plugins, themes, browsers, servers, APIs, and security requirements, change over time.

A functioning website at the time of delivery does not mean that the website will remain functional, secure, or compatible indefinitely without maintenance.

Unless ongoing maintenance has been separately agreed and paid for, the client is responsible after delivery for matters including:

software updates;
compatibility checks;
security updates;
backups;
malware monitoring;
licence renewals;
technical maintenance; and
changes required due to future software or platform updates.

Website performance

Unless a specific measurable target has expressly been included in the project agreement, we do not guarantee:

a particular PageSpeed score;
Core Web Vitals scores;
loading times;
conversion rates;
uptime;
accessibility scores;
exact pixel-for-pixel rendering across all devices and browsers; or
scores produced by third-party testing tools.

Website performance depends on many factors outside the design and development work itself, including hosting, devices, browsers, connection speed, geographic location, third-party scripts, content, images, external services, and later changes to the website.

Content approval

The client must review and approve content before final publication or launch.

Where we write or assist in preparing content, the client remains responsible for final approval and for verifying important factual, legal, commercial, regulatory, or industry-specific claims.

Client approval indicates that the client considers the content suitable for publication.

3. SEO Terms

The following terms apply to SEO audits, strategies, consulting, optimization, keyword research, technical SEO, content recommendations, GEO/AI visibility work, reporting, and other search-related services.

No guarantee of SEO results

SEO services are provided on a best-effort basis.

Our obligation is to carry out the agreed work professionally, honestly, and in good faith in accordance with the agreed scope.

We provide no guarantee of a particular SEO result.

In particular, we do not guarantee:

any particular search ranking;
first-page rankings;
first-position rankings;
indexing;
continued indexing;
traffic;
leads;
enquiries;
conversions;
sales;
revenue;
return on investment;
maintenance of existing rankings;
recovery of lost rankings;
visibility in AI-generated answers;
citations or mentions by AI systems; or
achievement of results within any particular period.

Third-party algorithms and competition

Search engines, AI systems, and other discovery platforms are operated by third parties over which we have no control.

They may change their:

algorithms;
ranking factors;
policies;
indexation systems;
interfaces;
AI models;
data sources; or
business models

at any time and without notice to us.

Results are also affected by factors outside our control, including:

competitor activity;
competitor investment;
changes made by competitors;
previous SEO work;
website history;
backlinks;
hosting performance;
website content;
search demand;
market conditions;
third-party technical issues;
client decisions; and
changes made by other agencies or developers.

SEO performance may improve, remain unchanged, fluctuate, or decline even when the agreed SEO work has been completed correctly.

Previous and third-party SEO activity

We are not responsible for penalties, manual actions, ranking losses, deindexing, algorithmic suppression, poor-quality backlinks, technical problems, or other consequences arising from work or actions performed before or outside our engagement.

If the client, another SEO provider, developer, agency, or other party changes the website or SEO implementation, we cannot be responsible for the resulting impact.

Investigation or correction of such issues may be treated as additional paid work.

SEO recommendations

Where our work consists of recommendations rather than implementation, the client remains responsible for deciding whether and how those recommendations are implemented.

We are not responsible for implementation carried out by the client or another party unless implementation was explicitly included in our scope.

SEO audits, reports, recommendations, and strategies reflect the website, available information, competitive environment, industry knowledge, and third-party systems at the time they are prepared.

They may become outdated as websites, competitors, algorithms, or technologies change.

SEO and content

Unless content writing is specifically included as a paid service, we take no responsibility for client-provided content or content created by another party.

Where we are paid to write or assist with content, including AI-assisted content, the client must review and approve it before publication.

The client retains final responsibility for checking:

factual accuracy;
commercial claims;
legal claims;
regulatory requirements;
product or service information;
prices;
industry-specific statements; and
overall suitability for publication.

Our content and SEO services do not constitute legal, medical, financial, regulatory, or other specialist professional advice.

Where appropriate, the client should obtain approval from their own legal or other professional adviser before publication.

4. Hosting & Maintenance Terms

The following terms apply where SEO energy provides website hosting, maintenance, technical support, monitoring, backups, updates, or similar ongoing services.

Hosting

Hosting is provided on a best-effort basis unless a specific service level has expressly been agreed in writing.

Hosting may depend on third-party:

data centres;
server providers;
networks;
DNS providers;
content delivery networks;
security providers;
control panels;
software; and
internet infrastructure.

We do not guarantee:

100% uptime;
uninterrupted availability;
uninterrupted email service;
successful delivery of every email;
protection from every cyberattack;
protection from every malware infection;
identification of every vulnerability before exploitation;
uninterrupted third-party services;
successful completion of every backup;
guaranteed recovery of all data; or
restoration within a guaranteed period.

Temporary downtime or a technical problem does not by itself constitute improper performance of the hosting service.

Hosting payments and suspension

Hosting invoices have a separate payment period from normal project invoices.

If a hosting invoice remains unpaid for 30 days after the invoice date, we may suspend the website, hosting account, email service, or related services after notification.

Hosting may remain suspended until all outstanding amounts are paid.

We are not responsible for downtime, lost enquiries, lost sales, email interruption, SEO impact, or other consequences resulting from suspension due to non-payment.

Maintenance

Website maintenance is a separate paid service unless explicitly included in another agreement.

Maintenance is intended to reduce the likelihood and impact of common technical and security problems, but it does not eliminate those risks.

Maintenance may include agreed activities such as software updates, technical checks, backups, security-related work, troubleshooting, or other services defined in the applicable maintenance agreement.

Maintenance does not guarantee that a website:

will never be hacked;
will never contain malware;
will never go offline;
will remain compatible with every future software version;
will never lose data;
will never experience a software vulnerability;
will never be affected by a third-party outage; or
will continue functioning indefinitely without unexpected technical work.

When a problem occurs, we will make reasonable efforts to investigate and resolve issues within the scope of the maintenance service and according to their reasonable priority.

Work outside the agreed maintenance scope may be charged separately.

Backups

Where backups form part of hosting or maintenance, they are an additional risk-reduction measure rather than a guarantee against data loss.

Backup systems may fail, become incomplete, become corrupted, or be affected by circumstances outside our control.

Clients should retain independent copies of business-critical information where appropriate.

Third-party infrastructure

We are not responsible for outages or failures caused by infrastructure or services outside our reasonable control, including hosting providers, data centres, DNS providers, CDN providers, internet networks, external APIs, email providers, or other third-party technology.

The fact that hosting or maintenance is paid does not transfer all technical, security, or commercial risk associated with operating a website to SEO energy.

5. Digital Products Terms

The following terms apply to digital products offered through seoenergy.com, including downloads, templates, guides, reports, educational materials, digital resources, and similar content.

Product information and delivery

The relevant product page or checkout may specify additional terms concerning:

price;
content;
delivery;
access;
compatibility;
permitted use; and
licence conditions.

Digital products are normally supplied electronically after successful payment or according to the delivery method described for the product.

Licence

Unless otherwise stated, purchasing a digital product gives the purchaser a limited right to use it for their own personal or internal business purposes.

Purchase does not transfer ownership of the underlying intellectual property.

The purchaser may not, unless expressly permitted:

resell the product;
redistribute it;
publicly share it;
sublicense it;
upload it for third-party access;
reproduce substantial portions for resale; or
commercially exploit the product as their own.

Refunds and withdrawal rights

Digital products are subject to the minimum mandatory consumer rights required by applicable Serbian law and any other law that must legally apply to the transaction.

Where digital content is supplied immediately and is not delivered on a physical medium, delivery may begin after the purchaser has provided any consent and acknowledgement required by applicable law.

Where legally valid consent and acknowledgement have been obtained, the purchaser may lose the statutory right to withdraw once delivery of the digital content begins.

Where applicable, the checkout may therefore require the purchaser to confirm:

“I agree to immediate delivery of the digital content and understand that, once delivery begins, I may lose my statutory right of withdrawal where permitted by law.”

This does not remove mandatory rights relating to digital content that is defective, not delivered, or otherwise fails to conform to rights that cannot legally be excluded.

Product results

Digital products, educational materials, templates, guides, and similar resources are provided for their stated informational or practical purpose.

Unless expressly stated otherwise, we do not guarantee that use of a digital product will result in:

increased revenue;
increased traffic;
particular search rankings;
business growth;
sales;
leads;
conversions; or
any other specific commercial outcome.

Results depend on how the material is used and on factors outside our control.

6. Email Marketing Terms

The following terms apply to marketing emails, newsletters, lead magnets, downloadable resources, promotional communications, and similar email communications from SEO energy.

Marketing communications

Where you voluntarily subscribe to our newsletter, request a lead magnet or resource, or otherwise provide the required consent to receive marketing communications, we may send emails relating to:

SEO energy services;
articles and educational content;
resources;
digital products;
offers;
updates; and
other relevant business communications.

Marketing communications are sent where the necessary consent or other requirements under applicable law have been satisfied.

Unsubscribing

You may withdraw consent and unsubscribe from marketing communications at any time using the unsubscribe option included in our marketing emails or by contacting us.

We will stop sending the relevant marketing communications after the unsubscribe request has been processed.

Service and transactional emails

Unsubscribing from marketing emails does not prevent us from sending communications reasonably required in connection with:

an enquiry you submitted;
an active or previous project;
a quotation or proposal;
billing or payment;
a purchase;
delivery of a digital product;
hosting or maintenance;
account or security matters;
technical issues; or
another existing business relationship.

These communications are not treated as optional marketing emails merely because they are sent electronically.

Email service providers

We may use third-party services to manage email lists, subscriptions, automated communications, and email delivery.

The processing of personal information in connection with email communications is further described in our Privacy Policy.

Email delivery

We do not guarantee that every email will be successfully delivered or placed in the recipient’s inbox.

Delivery may be affected by:

spam filters;
recipient settings;
email providers;
reputation systems;
technical failures;
full mailboxes;
incorrect email addresses; or
other circumstances outside our reasonable control.

Users and clients are responsible for providing a valid email address where email communication is necessary.

Changes to these Terms

We may update these Terms as our website, services, technologies, business practices, or applicable requirements change.

The date at the top of this page indicates when they were most recently updated.

Updates to these general Terms do not retroactively replace specifically agreed project conditions unless agreed by the parties or required by applicable law.

Governing law and disputes

These Terms are governed by the laws of the Republic of Serbia, subject to mandatory rights that applicable law does not permit the parties to exclude.

Where reasonably possible, the parties should first attempt to resolve any disagreement directly and in good faith.

Any dispute that cannot be resolved amicably will be handled by the competent court or other competent authority in accordance with applicable law.

Contact

Questions regarding these Terms can be sent to:

Neva creative
Belgrade, Serbia

Contact