How Much Does a Website Cost?

• number of pages and their length
• whether it’s written from scratch or edited from existing material
• how technical the topic is and whether it needs research

Essential. Every site has at least a few pages like this, whatever its purpose.

Clients usually send something already written, or at least notes. That speeds things up, but it’s rarely ready as-is, and not only because of language. Even text that reads fine as information often has to be reshaped for the web, where people skim and scroll before they commit to reading. The work is to cut it down and organize it so the most important points stand out at a glance: what the company does, why it’s credible, who it’s for, and what to do next. Fixing the English is the easy part; structuring it for how people actually read online is where most of the effort goes.

What costs time is how much the raw material has to be reshaped, not how many words it has. A clean page that mainly needs restructuring and trimming is quick. A page that has to be researched and written from scratch for a technical field takes far longer, even if the finished text ends up shorter than what you started with.

Roughly EUR 120 to 600 depending on how many pages and how much reshaping the material needs. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• number of pages that need to “sell” (homepage, service/product pages, landing pages)
• depth of audience and competitor research
• number of revisions and whether variants are tested

Practically essential for the homepage and service/product pages. Anyone expecting the site to actually sell, not just exist online, has this.

This is where expectations and reality drift apart most. Good sales copy isn’t something you get from a single briefing. It normally runs through an initial call to understand the offer, the audience, and their objections, then several rounds of drafting and refinement, and a final call before it’s signed off. The work usually follows an established copywriting framework rather than guesswork, and each page is reworked until it does its job. Sending existing text or a rough outline helps, but it’s a starting point, not a shortcut past that process.

What you’re paying for is the process, not the length of the page. A single well-built sales page has research, a proven structure, and several revision rounds behind it, which is why it costs several times more than an informational page of the same size.

Roughly EUR 250 to 1,200 per sales-focused page, depending on research and revision rounds. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• number of posts and their length
• whether keyword research is done
• how demanding the topic is and whether it needs expert review

Optional. Worth it for those planning to build search traffic or publish regularly. For a simple presentation site, it’s often skipped at the start.

If the client has topics and rough material, the work is faster. If they expect both topics and text to be created from scratch, that’s a separate, larger part of the project.

A few posts now and then is one thing. Regular production with keyword research is a separate, ongoing cost.

Roughly EUR 60 to 250 per post, depending on length, research, and topic difficulty. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• selecting and editing existing photos
• sourcing and preparing stock material
• creating simple graphics and icons

Essential in some form, since a site without a single image feels unfinished. The scope varies dramatically.

This is where the gap is largest. Clients often send phone photos, a low-resolution logo, or random material. Fine as a starting point, but it almost always needs editing, cropping, and consistency work, and sometimes replacing with stock photos to make everything look professional.

When the client has quality, usable material, it goes fast. When images have to be sourced, bought, and edited from scratch, the time grows with every page.

Often folded into design; when handled separately, roughly EUR 100 to 500 for a typical site. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• whether footage already exists or has to be produced
• amount of editing, captioning, and compression
• whether it’s hosted directly or embedded from another platform

Optional, and less common than images. Worth it when a product or service is easier to show than to describe.

Clients sometimes have raw footage that needs trimming and cleanup. Full production from nothing is a separate project with its own budget, usually beyond the website itself.

Embedding an existing clip is quick. Editing raw footage, or producing video from scratch, is one of the more time-consuming things you can add.

From roughly EUR 80 to embed and tidy existing clips, up to EUR 1,000+ for edited or produced video. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• preparing and styling downloadable files (price lists, catalogs, guides)
• building and connecting forms or lead-capture elements
• embedding third-party tools (booking, calculators, maps)

Depends on the goal. A lead magnet or booking form is common for anyone collecting leads; for a simple brochure site, often none of this is needed.

Clients may send a document to be turned into a clean, on-brand PDF, or ask for a form without knowing exactly what it should collect. A short conversation usually clears up what’s actually required. Plain links to external sites, by contrast, add no real cost.

A single styled PDF or a basic contact form is minor. A multi-step form, a lead-capture flow, or an embedded custom tool takes real setup and testing.

Roughly EUR 50 to 600 depending on how many resources and how much custom setup. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• logo use, or basic logo cleanup and versions
• defining colors and fonts for the site
• simple brand elements like buttons, icons, and section styles

Depends on where the client starts. Anyone with an existing brand just needs it applied; anyone without one needs at least the basics defined before design can begin.

Clients often have a logo and some idea of colors, but rarely a full set of usable brand files. Part of the work is turning what exists into something consistent that can actually be used across the site.

Applying an existing, well-defined brand is quick. Building the basics from nothing, or fixing an inconsistent one, adds design time before the site itself starts.

Roughly EUR 150 to 800 for applying or lightly shaping an existing brand. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• number of unique page layouts (not just pages)
• how custom the design is versus template-based
• attention to detail on spacing, imagery, and states

Essential. Every site is designed somehow; the only question is how custom and how carefully.

Clients sometimes share sites they like or a rough idea of the feel they want. That’s useful direction, but turning references into a coherent design for their own content is the actual work.

A clean, template-based layout is faster and cheaper. A custom design with several unique page types and careful detailing is one of the larger parts of a project.

Roughly EUR 500 to 3,000 depending on how custom the design is and how many unique layouts are needed. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• reusable styles for headings, buttons, and sections
• consistent spacing and layout rules across pages
• making sure new pages match without redesign

More relevant on larger sites, or ones the client plans to expand. A small brochure site needs little of this; a growing site needs it to avoid looking patched together.

On a small site it’s minor and mostly built in. On a larger or growing site, setting up reusable rules upfront costs a bit more early but saves far more later.

Usually folded into design rather than billed separately; on larger sites, add roughly EUR 200 to 800. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• how faithfully the design has to be reproduced
• responsiveness across phones, tablets, and desktops
• speed, accessibility, and browser testing

Essential. Nothing goes live without it.

A straightforward build on a solid template is efficient. Pixel-faithful custom work, heavy responsiveness, and performance tuning all add time.

Roughly EUR 400 to 2,500 for the build itself, separate from design and content. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• total number of unique pages
• how many are truly unique versus repeated templates
• one-off pages that need their own layout

Always relevant, since it’s one of the first things that sets the size of a project.

Clients often underestimate this, counting only the main pages and forgetting legal pages, thank-you pages, and variations. Agreeing the real page count early avoids surprises later.

Ten pages built from three repeatable templates is very different from ten pages that are each unique. Unique pages, not raw page count, drive the cost.

As a rough guide, EUR 50 to 250 per additional page, less when it reuses an existing template. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• contact, booking, or multi-step forms
• online store, checkout, and payments
• connecting email, CRM, scheduling, or other tools

Depends entirely on the goal. A brochure site may need almost none; a store or booking site is mostly this.

Clients often describe what they want the site to do without knowing what that takes technically. A short conversation to pin down exactly how each feature should work usually comes before any of it is built.

A basic contact form is minor. A store, a booking system, or several connected tools each add real build and testing time, and are often the biggest single cost on a project.

Anywhere from near zero for a simple form to EUR 500 to 3,000+ for a store or booking system. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• how many revision rounds are included
• how large the changes are (wording versus rebuilds)
• how clear the brief and feedback are

Always part of a project. The question is how many rounds are included before extra ones are billed.

Clear, consolidated feedback keeps revisions efficient. Scattered or contradictory changes across many rounds are where scope, and cost, tend to creep.

A couple of focused rounds are normally built into the price. Open-ended changes, or reworking things already agreed, are what push a project over budget.

Usually included within a set number of rounds; extra rounds roughly EUR 30 to 80 per hour of changes. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• clarifying the main goal and target audience
• planning site structure and page flow
• deciding what each page should achieve

Recommended for anyone who wants the site to perform, not just look good. Small, simple sites can get by with a light version; anything with real goals benefits from it.

Clients usually come with a rough idea rather than a defined plan. Shaping that into a clear structure and purpose is the work here, and it makes everything after it faster.

A light planning pass on a small site is quick. Deeper strategy for a site meant to generate leads or sales takes more upfront time, but reduces expensive changes later.

Roughly EUR 150 to 1,000 depending on how much is already decided going in. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• titles, meta descriptions, and clean URLs
• headings, structure, and basic on-page SEO
• speed, mobile, and indexing essentials

Recommended in its basic form for almost any site. Ongoing SEO work is a separate, larger commitment for those competing in search.

Basic setup done during the build is modest and worth it. Ongoing optimization, content, and link work is a continuous service, priced separately.

Basic setup roughly EUR 100 to 600; ongoing SEO is a separate monthly arrangement. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• defining the specific actions worth tracking
• setting up analytics and event tracking
• connecting pixels for ad platforms

Depends heavily on how the site is used. Close to essential when running Google or Meta ads, since without it there’s no way to tell what the spend is doing. Often skipped on a site that runs no paid campaigns.

This is one thing clients rarely understand upfront. It usually needs the client or their marketer to say what actually counts as a result, which is agreed together before anything is set up.

A few clearly defined goals are a quick setup. Tracking a full funnel across several steps and tools takes considerably more time.

Roughly EUR 100 to 700 depending on how many actions and platforms are tracked. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• updates, backups, and security checks
• fixing issues and small content changes
• periodic reporting on how the site performs

Recommended for any site meant to run reliably over time. Optional at launch, but the cost of neglect usually shows up eventually.

Occasional ad-hoc fixes are billed as they come. A monthly plan costs more predictably but keeps the site current and avoids larger repair bills down the line.

Typically EUR 30 to 150 per month for a maintenance plan, or hourly for occasional work. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

A single focused page built to do one job, usually capture leads or sell one thing. Small in size but often heavy on copy and conversion work. Roughly EUR 600 to 2,000. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

A standard multi-page site presenting a business, its services, and how to get in touch. The most common type, and the widest range, since page count and custom design vary a lot. Roughly EUR 1,200 to 5,000. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

A site built to sell products directly, with catalog, checkout, payments, and the extra functionality that comes with them. The most involved type, and the hardest to pin down without specifics. Roughly EUR 2,500 to 10,000+. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.