How Much Does SEO Cost?

• a list of pages with their core SEO data
• an automated technical SEO scan
• a backlink profile and basic automated checks

Common as a cheap, fast starting point, or when the client already knows how to read the data themselves.

The client just needs to say which site and which tools or scope. Beyond that it’s largely automated, so there’s little back-and-forth.

This is the quickest to produce, since the tools do the work. The value is limited, though, because raw data without interpretation rarely tells someone what to actually do.

Roughly EUR 30 to 150 as a one-off, depending on site size and how many tools are pulled together. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• reading the data and separating real issues from noise
• prioritizing problems by impact and effort
• clear, ordered recommendations to act on

The most useful version for most clients, since it turns numbers into a plan rather than a data dump.

The client sets the goal (more traffic, better rankings, a cleaner site), and that focus shapes which findings get attention. A short conversation upfront makes the audit far more relevant.

The tools are quick; the time goes into reading everything and turning it into sound, prioritized advice. That interpretation is the actual service, and where the value sits.

Roughly EUR 150 to 600 as a one-off, depending on site size and depth of analysis. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• usability and how the site actually feels to use
• copy quality and how convincing the content is
• trustworthiness and overall credibility signals

Best for sites where the problem isn’t just technical, and where content, usability, or trust may be holding results back.

This works best with context on the business and its audience, since judging copy and trust means judging them for the right visitor, not in the abstract.

This is the most involved, because most of it is manual review that can’t be automated. It’s also where the findings tend to be the most valuable, since they cover what tools simply miss.

Roughly EUR 400 to 1,500 as a one-off, depending on site size and how deep the manual review goes. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• fixing crawl errors, broken links, and redirects
• improving load speed and core web vitals
• resolving mobile and rendering issues

Recommended for almost any site that’s been around a while, since these issues pile up quietly over time.

A quick cleanup on a healthy site is modest. A neglected or large site with many accumulated issues takes considerably more work.

Roughly EUR 150 to 900 as a one-off, depending on how many issues there are and site size. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• sitemaps, robots rules, and indexing control
• logical site structure and URL organization
• handling duplicate or thin pages

Recommended, especially for larger sites or ones that have grown without a plan.

A small, tidy site needs little here. A large site, or one reorganized after years of ad-hoc growth, is a bigger job.

Roughly EUR 100 to 700 as a one-off, depending on site size and how much restructuring is needed. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• marking up products, articles, or local business info
• enabling rich results where they apply
• testing and validating the markup

Optional, but valuable for stores, local businesses, and content sites that can win richer search listings.

Adding markup to a few page types is straightforward. Covering a large catalog or many content types takes more setup and testing.

Roughly EUR 80 to 500 as a one-off, depending on how many page types are covered. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• finding relevant search terms and grouping them
• assessing search volume and competition
• mapping terms to pages and intent

Recommended as a foundation. Almost every other SEO decision leans on knowing which terms matter.

The client’s knowledge of their audience and offer sharpens this a lot. What they know about their customers feeds directly into which terms are worth chasing.

A focused list for a small site is quick. Broad research across many services or a large catalog takes more time and tools.

Roughly EUR 100 to 700 as a one-off, depending on how broad the research is. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• aligning pages with their target terms
• improving headings, structure, and readability
• strengthening on-page relevance signals

Recommended when there’s already content that underperforms, which is most established sites.

The starting quality of the existing content decides how much lift is possible and how much work it takes to get there.

Light tuning of decent pages is quick. Reworking weak content across many pages is closer to rewriting, and priced accordingly.

Roughly EUR 40 to 150 per page, depending on how much each one needs. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• linking related pages logically
• strengthening key pages through link structure
• fixing orphaned or poorly linked pages

Recommended, and often overlooked. It’s low-cost work that quietly improves how a whole site performs.

On a small site it’s quick. On a large site with lots of pages, planning a sensible linking structure takes more thought.

Roughly EUR 80 to 500 as a one-off, depending on site size. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• page titles targeting the right terms
• descriptions written to earn clicks
• consistency and length across pages

Recommended for any site. It’s basic, but it directly affects how many people click through from search.

A handful of pages is quick. Writing unique, thought-out titles and descriptions for a large site adds up.

Roughly EUR 5 to 25 per page, or bundled into a wider optimization job. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• length and depth of each piece
• how much research or expertise it needs
• how competitive the target terms are

Recommended for anyone serious about growing search traffic. It’s the engine behind most long-term SEO results.

Topics, angle, and any subject expertise from the client speed things up and raise quality. The more they can share, the sharper the result.

A short, simple article is quick. In-depth, well-researched pieces that can outrank strong competitors take far longer to produce.

Roughly EUR 60 to 300 per piece, depending on length, research, and competitiveness. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• updating outdated information and facts
• expanding thin or underperforming pages
• realigning content with current search intent

Recommended for sites with older content that used to perform or never quite did. Often better value than writing from scratch.

A light update is quick. Substantially reworking and expanding a page approaches the effort of writing a new one.

Roughly EUR 40 to 200 per page, depending on how much updating it needs. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• mapping topics to audience and search demand
• planning a publishing schedule and priorities
• structuring content into themes or clusters

Recommended for anyone investing in content seriously. It’s the difference between scattered posts and content that builds on itself.

The client’s goals and knowledge of their market shape the whole plan, so it works best as a collaboration rather than something handed over.

A simple plan for a small site is quick. A full strategy across many topics and months takes more upfront work, but keeps everything after it focused.

Roughly EUR 200 to 1,200 as a one-off, depending on scope and site size. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• outreach to relevant sites and publications
• guest content and digital partnerships
• reclaiming mentions and fixing lost links

Recommended for competitive niches, where strong content alone isn’t enough to outrank established sites.

This is labor-intensive and slow, since it depends on other people saying yes. Quality links take real effort, which is why it’s one of the pricier ongoing services.

Roughly EUR 100 to 500+ per quality link, or a monthly retainer for steady work. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• developing story angles or original data
• pitching journalists and publications
• earning high-authority coverage and links

Optional and more advanced. Worth it for brands aiming at competitive terms or building wider visibility.

This is skilled, uncertain work: not every pitch lands. When it does, the payoff is high, which is reflected in the price.

Typically a monthly retainer, roughly EUR 500 to 3,000+, depending on ambition and targets. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• setting up and optimizing the map/business profile
• consistent name, address, and phone across directories
• local listings, reviews, and citations

Close to essential for any business serving a specific area, and largely irrelevant for purely online ones.

The client needs to provide accurate, consistent business details, since inconsistencies across the web are exactly what this work has to clean up.

Initial setup is a defined job. Keeping listings and reviews consistent over time is usually a smaller ongoing task.

Setup roughly EUR 150 to 800, with an optional smaller monthly amount for upkeep. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• ongoing technical, on-page, and content work
• a set number of hours or deliverables per month
• continuous adjustment as results come in

The standard way serious SEO is delivered, since results build over months, not in a single job.

Clear goals and priorities make a retainer far more effective, so the monthly effort goes where it matters most to the client.

The price reflects how many hours or deliverables are included each month. SEO rewards consistency, which is why ongoing work is the norm rather than one-off jobs.

Commonly EUR 300 to 2,000+ per month, depending on scope and competitiveness. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• tracking keyword positions over time
• monitoring organic traffic and behavior
• watching competitors and market shifts

Recommended alongside any ongoing SEO, since it’s how you tell whether the work is paying off.

Basic tracking is quick to set up and mostly automated. More detailed monitoring across many terms and competitors uses more tools and attention.

Often included in a retainer; standalone, roughly EUR 30 to 150 per month. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

• what was worked on and why
• how rankings, traffic, and goals moved
• clear next steps and priorities

Recommended with any ongoing work. It’s how the client actually understands the value they’re getting.

A simple monthly summary is quick. Detailed, tailored reporting with analysis and commentary takes more time each cycle.

Usually included in a retainer; standalone reporting roughly EUR 50 to 250 per month. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

Things like an audit, a technical cleanup, or a content strategy that are done once and delivered. Depending on the item and site size, most sit somewhere between EUR 100 and 1,500. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

Continuous monthly work, usually as a retainer, where results build over time. Most ongoing arrangements run between EUR 300 and 2,000+ per month, scaling with ambition and competition. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.

A defined package with a clear deliverable, such as a set of articles or a local SEO setup. These are priced per project and vary widely with scope. Most projects land in this range, but the final figure is set case by case, since too many inputs feed into it to fix one price.